Hard covered book titled ADVERTISING COPYWRITING Fifth Edition by Philip Burton, 1983, 384 pages.Chapters include: COPY: IT HAS MANY MEANINGS YOU STUDY YOUR MARKET, THEN YOU DO THE COPY ... (more) 12.74 Available from:

advertising copywriting philip burton book

-25%
advertising copywriting philip burton book

Description:

Hard covered book titled ADVERTISING COPYWRITING Fifth Edition by Philip Burton, 1983, 384 pages.

Chapters include:

  • COPY: IT HAS MANY MEANINGS
  • YOU STUDY YOUR MARKET, THEN YOU DO THE COPY
  • COPYWRITERS & ARTISTS, A CREATIVE TEAM
  • HEADLINES, THE STARTING POINT
  • BODY COPY, WHERE THE SELLING TAKES PLACE
  • COPY'S ODD JOBS
  • LOCAL COPY: THE ACTION COPY
  • FASHION ADVERTISING: FORGET THE RULES
  • MAIL ORDER ADVERTISING: IT DOES ALL THE SELLING
  • DIRECT MAIL: THE ONE PERSON MEDIUM
  • ADVERTISING TO BUSINESS, THE PROFESSIONS, & AGRICULTURE
  • OUT OF THE HOME MEDIA, OUTDOOR & TRANSIT
  • RADIO, THE EVERYWHERE MEDIUM
  • TELEVISION ADVERTISING, LOVED, HATED & A SUPERB SELLING TOOL
  • RESEARCH: AN AID TO CREATIVITY
  • LAW & THE CONSUMER
  • ARE YOU SURE YOU WANT TO BE A COPYWRITER? NOW HEAR THIS


This book is in VG condition, pages clean and intact, and the binding is tight. A must have for any library!

Category: Business Books
Product Code: d819
ISBN-13: 9780471841524
Availability: In Stock
Dimensions: 11in  x  8.5in
Views: 15

$16.99  $12.74
Qty:1  

Save: -$4.25 (25% off)