Hard covered book titled ADVERTISING COPYWRITING Fifth Edition by Philip Burton, 1983, 384 pages.

Chapters include:

• COPY: IT HAS MANY MEANINGS
• YOU STUDY YOUR MARKET, THEN YOU DO THE COPY
• COPYWRITERS & ARTISTS, A CREATIVE TEAM
• HEADLINES, THE STARTING POINT
• BODY COPY, WHERE THE SELLING TAKES PLACE
• COPY'S ODD JOBS
• LOCAL COPY: THE ACTION COPY
• FASHION ADVERTISING: FORGET THE RULES
• MAIL ORDER ADVERTISING: IT DOES ALL THE SELLING
• DIRECT MAIL: THE ONE PERSON MEDIUM
• ADVERTISING TO BUSINESS, THE PROFESSIONS, & AGRICULTURE
• OUT OF THE HOME MEDIA, OUTDOOR & TRANSIT
• RADIO, THE EVERYWHERE MEDIUM
• TELEVISION ADVERTISING, LOVED, HATED & A SUPERB SELLING TOOL
• RESEARCH: AN AID TO CREATIVITY
• LAW & THE CONSUMER
• ARE YOU SURE YOU WANT TO BE A COPYWRITER? NOW HEAR THIS

This book is in VG condition, pages clean and intact, and the binding is tight. A must have for any library!