• advertising copywriting philip burton book

Hard covered book titled ADVERTISING COPYWRITING Fifth Edition by Philip Burton, 1983, 384 pages.

Chapters include:

  • COPY: IT HAS MANY MEANINGS
  • YOU STUDY YOUR MARKET, THEN YOU DO THE COPY
  • COPYWRITERS & ARTISTS, A CREATIVE TEAM
  • HEADLINES, THE STARTING POINT
  • BODY COPY, WHERE THE SELLING TAKES PLACE
  • COPY'S ODD JOBS
  • LOCAL COPY: THE ACTION COPY
  • FASHION ADVERTISING: FORGET THE RULES
  • MAIL ORDER ADVERTISING: IT DOES ALL THE SELLING
  • DIRECT MAIL: THE ONE PERSON MEDIUM
  • ADVERTISING TO BUSINESS, THE PROFESSIONS, & AGRICULTURE
  • OUT OF THE HOME MEDIA, OUTDOOR & TRANSIT
  • RADIO, THE EVERYWHERE MEDIUM
  • TELEVISION ADVERTISING, LOVED, HATED & A SUPERB SELLING TOOL
  • RESEARCH: AN AID TO CREATIVITY
  • LAW & THE CONSUMER
  • ARE YOU SURE YOU WANT TO BE A COPYWRITER? NOW HEAR THIS


This book is in VG condition, pages clean and intact, and the binding is tight. A must have for any library!

advertising copywriting philip burton book

  • Product Code: d819
  • Length: 11 inches
  • Width: 9 inches
  • Pages: 384
  • ISBN: 9780471841524
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  • Availability: In Stock
  • $16.99
  • $12.74

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