Original pottery trade magazine vintage ad for APPLIED HEAT COMPANY. Main office and factory was located at Elecfurn Works, Watford By-Pass, Watford, Herts, England. Grafton Proven Kiln used by artist potters and technical schools throughout the country.  Illustrated is a Bogey Hearth non-continuous Decorating Kiln designed for production work.  Automatic cut-out time switch enables it to be operated on off-peak loads, and an output of 105 dozen teaware is achieved. ​This old 1953 one-page ceramic equipment magazine advertisement would display beautifully matted and framed.