Original vintage architectural trade magazine ad for THE ATLAS PORTLAND CEMENT COMPANY of new York City, NY.  The Success of Concrete Construction in housebuilding depends upon the quality of cement used.  Whether you wish a solid concrete house, or one built of concrete blocks and covered over with stucco, or a plastered, half timbered effect, the cement used to make the concrete must be the best you can get.  Old 1910 building construction industry advertisement.