Original ice cream trade vintage ad for BALCH FLAVOR COMPANY.  Main office and plant was located at 1305 Adams Street, Pittsburgh, PA.

Manufacturers of Frozen Fudge Pudding. 

Here's the answer to your Milk Solid Problem!  Balch's New Victory Combination, half vanilla ice cream and half frozen fudge pudding. Looks and tastes like ice cream, yet requires no milk solids or butterfat. This unique old 1943 one-page ad would display beautifully matted and framed. Nice graphics. A fantastic addition to your vintage ice cream and dairy library. World War 2.