Original ice cream trade magazine vintage ad for BALLY CASE & COOLER, INC. Main office and factory was located in Bally, PA. Put your Brand Name at Point of Purchase. At last, the barrier to shopper attention is broken! Now your brand name can stand out above all others, right above your product. The sign is made of genuine porcelain with a faithful true-color reproduction of your brand trademark. It mounts in a minute on any Bally Angle Freezer or Low Temp cabinets. This unique 1960 old two-page gatefold dairy industry magazine advertisement would display fantastic matted and framed. Nice graphics.