Original ice cream trade magazine vintage ad for BALLY CASE & COOLER, INC. Main office and plant was located in Bally, PA. Endless Merchandiser, the most efficient ever designed for ice creams. Perfect for big volume stops. Designed the way super market operators want it. Multiple sections join quickly and easily with accurate fit. This unique 1960 old two-page gatefold dairy industry magazine advertisement would display wonderful matted and framed. Nice graphics.