Soft covered book titled BUILDING A SUCCESSFUL SOFTWARE BUSINESS by Dave Radin, 1994, 371 pages.

If you're thinking of building a company around some software you've developed, there's no better time than the present.

Topics covered include:

• MARKETING STRATEGIES & TACTICS
• USING DIFFERENT SALES CHANNELS
• MARKETING COMMUNICATIONS
• SALES & SALES SUPPORT
• CUSTOMER FULFILLMENT, TRAINING & SUPPORT
• GETTING YOUR PRODUCTS OUT THE DOOR
• UNDERSTANDING CASH FLOW

and much more.

This book is in VG condition, pages clean and intact, and the binding is tight. Don't miss the opportunity to add it to your library!