Original 1937 truck vintage magazine ad for the CENTURY ELECTRIC COMPANY. Main office and plant were located in St. Louis, MO.

Manufacturers of the Century Electrical Power System for Mechanically Refrigerated Trucks and Trailers.

'With the Century Electric Power System plus any standard make of truck type refrigeration compressor and cooling coils, your truck actually becomes a hardening room on wheels if you want it so, with constant temperature, as effectively and dependably refrigerated as the hardening room of your plant'.

Has detailed product image, description and application.

Images of trucks include Fairmont's Ice Cream, Midwest Ice Cream and Hershey's Ice Cream.

Unbound from a rare 1937 Ice Cream magazine, this unique old one-page magazine advertisement would display beautifully matted and framed. Nice graphics. A fabulous addition to your retro ice cream truck trade library.