Original 1938 Dental trade magazine vintage ad for the CHURCH & DWIGHT COMPANY, INC.  Main office and plant were located at 10 Cedar Street, New York, NY. (Established in 1846).

Manufacturers of Dental Equipment and Supplies.  'Protect Your Instruments This Safe, Economical Way.'

Your dental instruments cost dollars. Protect them against rust and tarnish by adding two teaspoonfuls of Baking Soda to every quart of water in your sterilizer. In this way, you can safely leave your instruments in the sterilizer for hours, then wipe them bright and clean again. Classified by the Council on Dental Therapeutics of the American Dental Association as an acceptable Dental Remedy, our Baking Soda, which is pure Bicarbonate of Soda, serves dentist well and at very low cost. It can be used to remove accumulated mucus and debris from the mouth and throat, for irrigation of sockets, for ulcerated stomatitis, particularly following the types resulting from the use of arsenicals and mercury, as a post-operative cleansing gargle and for threatened acidosis from any cause.

Has product description and applications to provide product details.

Unbound from a rare 1938 American Dental Journal magazine, this unique old one-page dentist advertisement would display beautifully matted and framed. Nice graphics. A fabulous addition to your retro dental industry library.