Hard covered book titled COMEBACK The Fall & Rise of the American. Automobile Industry by Paul Ingrassia and Joseph White. 1994, 496 pages.
Pulitzer Prize winners Ingrassia and White take you into the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct how America's premier industry stumbled, fell, and picked itself up again. Bigger than life characters - Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, Bob Lutz, among many others - leap off the pages. It is a story propelled by greed, by stubborn pride, and by sheer refusal to face facts, but it is also one full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late, and triumphantly succeeded.
From the report of the extraordinary excesses of top management to the descriptions of the production lines on which cars are built, this is an intricate, insightful, irresistible, behind-the-scene account of America in the eighties and nineties - a story that goes to the very heart of the American spirit.
This book is in VG condition, pages clean and intact, and the binding is tight. The dust jacket is bumped at the top edges. A must have for your library!
comeback fall rise american automobile industry ingrassia white book
- Product Code: e519
- Length: 10 inches
- Width: 7 inches
- Pages: 496
- ISBN: 9780671792145
- Views: 111
- Availability: In Stock