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  • consumer behavior and marketing action henry assael book

Hard covered book titled CONSUMER BEHAVIOR & MARKETING ACTION by Henry Assael, 1987, 3rd Edition.  700 pages.

Topics include:

  • Complex Decision Making,
  • Consumer Perceptions and Information Processing,
  • Consumer Attitudes and Needs,
  • Cultural and Cross Cultural Influences,
  • Marketing communications,
  • Consumerism
  • Marketing's Responsibility to the Consumer,

and much more.

This book is in Good condition. Pages are clean and intact, and the binding is tight. There is highlighting on some pages.

consumer behavior and marketing action henry assael book

  • Product Code: b375
  • Length: 10 inches
  • Width: 8 inches
  • Pages: 700
  • ISBN: 9780534075309
  • Views: 160
  • Availability: In Stock
  • $10.99
  • $8.24 25.02% OFF

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  • You save: $2.75 (25%)