Hard covered book titled CONSUMER BEHAVIOR & MARKETING ACTION by Henry Assael, 1987, 3rd Edition.  700 pages.

Topics include:

• Complex Decision Making,
• Consumer Perceptions and Information Processing,
• Consumer Attitudes and Needs,
• Cultural and Cross Cultural Influences,
• Marketing communications,
• Consumerism
• Marketing's Responsibility to the Consumer,

and much more.

This book is in Good condition. Pages are clean and intact, and the binding is tight. There is highlighting on some pages.