Hard covered book titled CONTEMPORARY MARKETING WIRED Ninth Edition, by David L. Kurtz and Louis E. Boone, 1998, 742 pages plus appendix, notes, glossary, and index.

Sections include:

• THE CONTEMPORARY MARKETING ENVIRONMENT
• MARKETING PLANNING, INFORMATION & SEGMENTATION
• BUYER BEHAVIOR & RELATIONSHIP MARKETING
• PRODUCT STRATEGY
• DISTRIBUTION STRATEGY
• PROMOTIONAL STRATEGY
• PRICING STRATEGY

This book is in LIKE NEW condition,  pages clean and intact, and the binding is tight.