Hard covered book titled CUSTOMER BEHAVIOR Consumer Behavior and Beyond by Jagdish N. Sheth, Banwari Mittal, & Bruce I. Newman, 1999, 798 pages, plus glossary and literary credits, heavy book. ISBN: 003098016x

Sections include:

• THE CUSTOMER: KEY TO MARKET SUCCESS
• DETERMINANTS OF CUSTOMER BEHAVIOR
• THE CUSTOMER'S MIND SET
• CUSTOMER DECISION MAKING
• CUSTOMER FOCUSED MARKETING

This book is in LIKE NEW condition, with all pages clean and intact, and the binding is tight.