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  • customer behavior sheth mittal and newman consumer book

Hard covered book titled CUSTOMER BEHAVIOR Consumer Behavior and Beyond by Jagdish N. Sheth, Banwari Mittal, & Bruce I. Newman, 1999, 798 pages, plus glossary and literary credits, heavy book. ISBN: 003098016x

Sections include:

  • THE CUSTOMER: KEY TO MARKET SUCCESS
  • DETERMINANTS OF CUSTOMER BEHAVIOR
  • THE CUSTOMER'S MIND SET
  • CUSTOMER DECISION MAKING
  • CUSTOMER FOCUSED MARKETING


This book is in LIKE NEW condition, with all pages clean and intact, and the binding is tight.

customer behavior sheth mittal and newman consumer book

  • Product Code: e441
  • Length: 10 inches
  • Width: 8 inches
  • Pages: 798
  • ISBN: 9780030980169
  • Views: 10
  • Availability: In Stock
  • $24.99
  • $18.74

    ON SALE
    25% OFF

  • You save: $6.25 (25%)