Hard covered book titled CUSTOMERS.COM How to Create a Profitable Business Strategy for the Internet & Beyond by Patricia B. Seybold, 1998, 360 pages.
Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company's e-commerce initiative with its overall business. For the past several years, she has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. This book is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. They include national Semiconductor, Hertz, Wells Fargo, & Boeing.
With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, this is an exceptionally rich source of ideas and information: the one book you need to start in business in the rapidly changing era of electronic commerce.
It is in VG+ condition, pages clean and intact, and the binding is tight. A must have for your business library!