Original old petroleum trade magazine vintage article for DOYLE GASOLINE OIL COMPANY of Rochester, NY. Novelty Match Cover Contest Built Gallonage.  Paper match books were distributed all customers who came to the service stations.  The object was to be skillful enough to get all the letters require to spell Doyle-Gulf.  If you did you got a crisp new dollar bill.  This unique 1937 oil and gas article would display beautifully matted and framed.