Original vintage architectural trade magazine ad for GENERAL ELECTRIC COMPANY of Schenectady, NY.  GE Panel Boards were Chosen for the Prudential Insurance Company Buildings in Newark, NJ, the largest installation in the world.  Architects George B. Post and Sons.  Consulting Engineers Henry CF. Meyer, Jr and Bassett Jones, Jr.  Electrical Contractors L.K. Comstock and Company, Hatzel and Buehler.  GE material was chosen for the vital part of the Prudential lighting instillation.  Old 1911 building construction industry advertisement.