Hard covered book titled LET'S SELL ICE CREAM by George W. Hennerich, Signed by author, published by the Ice Cream Merchandising Institute Inc., Copyright 1947, Inscription dated February 18, 1952, 306 pages, cloth bound. Fabulous vintage photos!

Topics include:

THE PRODUCT-THE HISTORY OF ICE CREAM, ITS MANUFACTURE, FOOD VALUE, VERSATILITY

KNOW HOW-THE SPOTLITE IS ON YOUR
CUSTOMER APPROACH
CLEANLINESS AND SANITATION
DISPENSER TECHNIQUES
MAKING ICE CREAM SERVICES
MERCHANDISING SELLS ICE CREAM
FORMULAS, SUNDAES
ICE CREAM SODAS
MILK SHAKES
BANANA SPLITS
FREEZES, ADES, FLOATS
SPECIAL SERVICES
LUNCHEONETTE

TECHNIQUES AND SERVICES
ROUTINES AND DIRECTIONS FOR CARE AND MAINTENANCE OF THE SODA FOUNTAIN AND ICE CREAM DEPARTMENT, PERSONAL HYGIENE, CLEANLINESS & SANITATION, CARBONATION, ICE CREAM DIPPING SERVICES, ETC

MANAGEMENT, EMPLOYER AND EMPLOYEE RELATIONS, SELECTING STORE PERSONNEL, CHECK CHARTS, WINDOW DISPLAYS, STORE MODERNIZATION, MENU WRITING, MERCHANDISING INFORMATION, RECORDS AND CONTROLS, FIGURING COSTS

PARADE OF FORMULAS

ADDITION HELPS FOR SPECIALIZING ICE CREAM SERVICES

This vintage book is in VG condition, pages intact, and the binding is tight. There is scuffing & wear on the cover. The edges & corners are bumped and worn. Don't miss the opportunity to add this sensational rare vintage autographed book to your library!