Hard covered book titled MARKETING DECISION MAKING, A MODEL BUILDING APPROACH by Philip Kotler, 1971, 720 pages.
- Macromarketing Decision Theory,
- Micromarketing Decision Models,
- Models of Market Behavior,
- From Theory to Practice.
This book is in VG condition, pages clean and intact, and the binding is tight. A must have for your marketing library!
marketing decision making model building approach philip kotler book
- Product Code: c323
- Length: 10 inches
- Width: 7 inches
- Pages: 720
- ISBN: 9780030781650
- Views: 22
- Availability: In Stock