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  • marketing decision making model building approach philip kotler book

Hard covered book titled MARKETING DECISION MAKING, A MODEL BUILDING APPROACH by Philip Kotler, 1971, 720 pages.

Topics include:

  • Macromarketing Decision Theory,
  • Micromarketing Decision Models,
  • Models of Market Behavior,
  • From Theory to Practice.

This book is in VG condition, pages clean and intact, and the binding is tight. A must have for your marketing library!

marketing decision making model building approach philip kotler book

  • Product Code: c323
  • Length: 10 inches
  • Width: 7 inches
  • Pages: 720
  • ISBN: 9780030781650
  • Views: 22
  • Availability: In Stock
  • $21.00
  • $15.75

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