Soft covered book titled THE MARKETING IMAGINATION by Theodore Levitt, Editor of the Harvard Business Review, 1986. 238 pages. ISBN: 0029190908

Topics include:

• Marketing and the Corporate Purpose,
• The Industrialization of Service,
• Relationship Management,
• Innovative Imitation,

and much more.

This book is in VG+ condition. Pages are clean and intact, and the binding is tight. It would make a marvelous addition to any business library!