Hard covered book titled MARKETING MANAGEMENT, FOUNDATIONS AND PRACTICES by William Lazer and James Culley, 1983. 869 pages.
Topics incldue:
- Dimensions of Marketing Management,
- Strategic Marketing Tasks,
- Managing the Marketing Process,
- Consumers: The Focus of Marketing Management,
- Managing the Marketing Mix,
- Extended Dimensions of Marketing Management.
This book is in Fair condition. pages are intact, and the binding is tight. Highlighting present on some pages. Black overstock mark on the bottom outer page edges. Anyone with an interest in marketing management should not miss having this book in their library!
marketing management foundations and practices lazer culley book
- Product Code: c145
- Length: 9 inches
- Width: 8 inches
- Pages: 869
- ISBN: 9780395327166
- Views: 23
- Availability: In Stock
- $17.00
$12.75
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