Hard covered book titled MARKETING RESEARCH Methodological foundations 7th Edition, by Gilbert Churchill, 1999, 1,017 pages.

Sections include:

• MARKETING RESEARCH, THE RESEARCH PROCESS & PROBLEM DEFINITION
• DETERMINE RESEARCH DESIGN
• DESIGN DATA-COLLECTION METHOD & FORMS
• SAMPLE DESIGN & DATA COLLECTION
• ANALYSIS & INTERPRETATION OF DATA

This book is in VG+ condition,  pages clean and intact, and the binding is tight. A must have for any marketing library!