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  • marketing strategy ferrell luck lucas market plan swot book

Soft covered book titled MARKETING STRATEGY by David J. Luck, O. C. Ferrell, George H. Lucas, Jr. 1999, 407 pages.

Topics include:

  • STRATEGIC MARKET PLANNING
  • DEVELOPING THE MARKETING PLAN
  • ENVIRONMENTAL ANALYSIS
  • SWOT: THE ANALYSIS OF STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS
  • MISSION, GOALS, & OBJECTIVES
  • MARKETING STRATEGY DECISIONS
  • SELECTING & DEVELOPING THE MARKETING STRATEGY
  • MARKETING IMPLEMENTATION
  • FINANCIAL ASSESSMENT & MARKETING CONTROL
  • SOCIAL, ELECTRONIC COMMERCE, AND GLOBAL CONSIDERATIONS IN STRATEGIC MARKET PLANNING


This book is in VG+ condition, with the pages clean and intact, and the binding is tight.  A must have for any marketing library!

marketing strategy ferrell luck lucas market plan swot book

  • Product Code: e444
  • Length: 10 inches
  • Width: 8 inches
  • Pages: 407
  • ISBN: 9780030248016
  • Views: 15
  • Availability: In Stock
  • $16.00
  • $12.00

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