Soft covered book titled MARKETING STRATEGY by David J. Luck, O. C. Ferrell, George H. Lucas, Jr. 1999, 407 pages.

Topics include:

• STRATEGIC MARKET PLANNING
• DEVELOPING THE MARKETING PLAN
• ENVIRONMENTAL ANALYSIS
• SWOT: THE ANALYSIS OF STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS
• MISSION, GOALS, & OBJECTIVES
• MARKETING STRATEGY DECISIONS
• SELECTING & DEVELOPING THE MARKETING STRATEGY
• MARKETING IMPLEMENTATION
• FINANCIAL ASSESSMENT & MARKETING CONTROL
• SOCIAL, ELECTRONIC COMMERCE, AND GLOBAL CONSIDERATIONS IN STRATEGIC MARKET PLANNING

This book is in VG+ condition, with the pages clean and intact, and the binding is tight.  A must have for any marketing library!