Hard covered book titled MCDONALD'S. BEHIND THE ARCHES by John Love, 1986, 470 pages. With operations in more than forty countries, an advertising budget unmatched by any other single brand, and more retail outlets than any other merchant, McDonald's is perhaps the most recognized trademark in the world. Very few know the true story behind their awesome success, its extraordinary organization, and its many product and service innovations. This successful service company every built is one of the most fascinating and instructive histories in American business. This book is in VG condition, pages clean and intact, and the binding is tight. The dust jacket is bumped at the edges, and there is a tear on the front, as seen in the picture. Don't miss the opportunity to add this sensational book to your library!