Original vintage broadcasting trade magazine ad for N.W. AYER AND SON, INC.  He Tells Me He Loves Me But Where's The Diamond Ring?  This sort of puzzlement that many a telvision advertiser shares.  People love the shoe, love the commercials, but the product isn't moving. At Ayer, the first thing we try to build into a commercial is a selling idea that will turn lovers, likers or just plain lookers into sales and profits for the advertiser.  Old 1965 radio and television broadcasting industry advertisement.