Soft covered book titled OPENING YOUR OWN RETAIL STORE by Lyn Taetzsch, 1977, 204 pages.

This book tells you everything you need to know to survive in the world of small business.

Topics include:

• CHOOSING YOUR LOCATION
• STARTING UP: LEGAL FORM & MONEY REQUIREMENTS
• FRANCHISE OPPORTUNITIES
• BASIC BUSINESS STEPS
• CONSIGNMENT SHOPS
• DECOR & DISPLAY
• PURCHASING
• BEHIND THE SCENES
• CUSTOMER RELATIONS & SERVICES
• SELLING
• PROMOTION
• EMPLOYEES
• PAYROLL
• SHRINKAGE
• FINANCIAL RECORD-KEEPING
• PROFIT OR LOSS?
• INCOME TAXES
• BANKING & LOANS
• THE PERSONAL SIDE OF YOUR BUSINESS

This book is in VG condition,  pages clean and intact, and the binding is tight. A must have for anyone interested in retail stores and sales.