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  • principles of newspaper management james pollard 1937 vintage book

Hard covered book titled PRINCIPLES OF NEWSPAPER MANAGEMENT by James Pollard, 1937, First Edition, Fifth Impression. 462 pages.

Chapters include:

  • The Newspaper Industry,
  • Circulation Principles,
  • The Hallmark of Circulation,
  • Newspaper Advertising,
  • General Advertising,
  • The Rate Structure,
  • Truth in Advertising,
  • Newspaper Financing,
  • Some Legal Aspects of Publishing,
  • Production Problems,
  • Office Management and Correspondence,

and much more.

This vintage book is in Good condition. Pages are clean and intact, and the binding is tight. A previous owner's name is written inside the front cover, also writing present on the cover page. The cover is worn, stained and scuffed.

principles of newspaper management james pollard 1937 vintage book

  • Product Code: b961
  • Length: 9 inches
  • Width: 6 inches
  • Pages: 462
  • Views: 65
  • Availability: In Stock
  • $36.00
  • $27.00

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  • You save: $9.00 (25%)