Hard covered book titled RESEARCH FOR MARKETING DECISIONS by Paul Green and Donald Tull, 1970, Second Edition, 644 pages. Chapters include: Marketing Research - Content and Strategy, ... (more) 12.00 Available from:

research for marketing decisions paul green donald tull book

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research for marketing decisions paul green donald tull book

Description:

Hard covered book titled RESEARCH FOR MARKETING DECISIONS by Paul Green and Donald Tull, 1970, Second Edition, 644 pages.

Chapters include:

  • Marketing Research - Content and Strategy,
  • The Tactics of Marketing Research - Research Design,
  • Measurement and Scaling in Marketing Research,
  • Sampling of Respondents - The Bayesian Approach,
  • Factor Analysis of Associative Data,

and much more.

This book is in VG+ condition, pages clean and intact, and the binding is tight.

Category: Business Books
Product Code: c247
ISBN-13: 9780137741823
Availability: In Stock
Dimensions: 9.5in  x  6.5in
Views: 14

$16.00  $12.00
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Save: -$4.00 (25% off)