Hard covered book titled RESEARCH FOR MARKETING DECISIONS by Paul Green and Donald Tull, 1970, Second Edition, 644 pages.

Chapters include:

• Marketing Research - Content and Strategy,
• The Tactics of Marketing Research - Research Design,
• Measurement and Scaling in Marketing Research,
• Sampling of Respondents - The Bayesian Approach,
• Factor Analysis of Associative Data,

and much more.

This book is in VG+ condition, pages clean and intact, and the binding is tight.