Hard covered book titled RESEARCH FOR MARKETING DECISIONS by Paul Green and Donald Tull, 1970, Second Edition, 644 pages.
- Marketing Research - Content and Strategy,
- The Tactics of Marketing Research - Research Design,
- Measurement and Scaling in Marketing Research,
- Sampling of Respondents - The Bayesian Approach,
- Factor Analysis of Associative Data,
and much more.
This book is in VG+ condition, pages clean and intact, and the binding is tight.
research for marketing decisions paul green donald tull book
- Product Code: c247
- Length: 10 inches
- Width: 7 inches
- Pages: 644
- ISBN: 9780137741823
- Views: 112
- Availability: In Stock