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  • research for marketing decisions paul green donald tull book

Hard covered book titled RESEARCH FOR MARKETING DECISIONS by Paul Green and Donald Tull, 1970, Second Edition, 644 pages.

Chapters include:

  • Marketing Research - Content and Strategy,
  • The Tactics of Marketing Research - Research Design,
  • Measurement and Scaling in Marketing Research,
  • Sampling of Respondents - The Bayesian Approach,
  • Factor Analysis of Associative Data,

and much more.

This book is in VG+ condition, pages clean and intact, and the binding is tight.

research for marketing decisions paul green donald tull book

  • Product Code: c247
  • Length: 10 inches
  • Width: 7 inches
  • Pages: 644
  • ISBN: 9780137741823
  • Views: 69
  • Availability: In Stock
  • $16.00
  • $12.00

    ON SALE
    25% OFF

  • You save: $4.00 (25%)

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