Original appliance trade vintage catalog for RHEEM MANUFACTURING COMPANY. Main office was located at 570 Lexington Avenue, New York City, N.Y. Plants were located in 9 US cities. Soft Water, Designed for Your Home. Hard Water, often called public enemy Number One for three-fourths of the countries homes, hard water costs home owners millions of dollars every year! Rheem Fully Automatic Soft Water Appliance, models 2703-35, 2703-60 and 2703-90. Rheem Semi-Automatic Soft Water Appliance, models 2702-35, 2702-60, and 2702-90. This unique old 1948 four page architectural technical specifications brochure would make a marvelous addition to your retro engineering library. Removed from a large bound compilation of design and home construction catalogs. Pages contain a small amount of residual glue on edge.