Original ice cream trade vintage ad for RICHARDSON CORPORATION.  Main office and plant was located in Rochester, NY

Manufacturers of Fruits, Nuts and Flavors.

Good Will - Your Most Important Asset.

Good Will is more important than money in the bank. This will be particularly true after restrictions are lifted in the post-war era. So, build Good Will now and be ready for the keen competition ahead. Standardize on RICHardson famous-for-flavor Fruits, Nuts and Flavors. We shall be glad to supply you to the extent present conditions permit.

Invest Your Dairy Dollars in War Bonds!

This unique old 1943 one-page ad would display beautifully matted and framed. Nice graphics. A fantastic addition to your vintage ice cream and dairy library. World War 2 propaganda..