2 Hard covered sales books, one titled ESSENTIALS OF SELLING, Edited by Charles Lewis, 1952, Second Edition, 368 pages, and the other book is titled SALES MANAGEMENT: CONCEPTS AND CASES by Douglas Dalrymple, 1982, 485 pages.

Topics include:

• Personal Selling and the Salesman,
• The Techniques of Personal Selling,
• Related Selling and Merchandising Activities,
• Non-Selling Activities Important to Salesman,
• Strategic Planning and Budgeting,
• Organization,
• Training,
• Motivating Salespeople,

and more.

These books are in VG+ condition, pages clean and intact, and the bindings are tight. Highlighting present on a few pages of the SALES MANAGEMENT book. Both books would make an excellent addition to your sales library!