Original sign trade vintage catalog for SOUTHWELL COMPANY. Main office and plant was (and still is) located at 928 N. Alamo, San Antonio, TX. Manufacturers of Letters, Tablets, Directories and Plastic Name Plates. Bronze or aluminum tablets including historical makers pictured for Camp Ford, Air Force Academy Honor Roll, Robeline Elementary School and Bexar County Jail. Numerous images, illustrations, product details, standard borders, mounting methods and letter styles are discussed. Specifications provided. Architectural letters in styles for Kabel, Broadway, Ribbon, Deep Ribbon, Master, Roman, Gothic Block, Futura and Tower are shown with specifications. Alurail aluminum railing systems illustrated. Specialties include seals, curtain screens, memorials, special designs, sculptured castings, and rails. Unbound from a large 1964 architectural catalog, this unique old eight page technical brochure would display beautifully matted and framed. Nice cover graphics. A marvelous addition to your retro signage library. Pages are detached and contain a small amount of residual glue on edge.