Original 1954 textile trade vintage ad for STEEL HEDDLE MANUFACTURING COMPANY.   (Southern Shuttles Division). Main office and plant was located in Paris, SC and Greenville, SC.

Manufacturers of Duraweld Shuttle. Heavier and Huskier, the Southern Duraweld Shuttle. 

Product features include shuttles made of dogwood centers having one or two sides of Stehide or Compreg, These two materials become an inseparable unit through an unusual action of molecular adhesion. Stehide is Southern's trade name for high density phenolic impregnated cloth laminate.  Compreg is Southern's trade name for high density impregnated wood laminate. The Duraweld construction is applicable to all types of shuttles and provides greater strengthened side walls, elimination of wood defects, will not heat up ,uses less loom power due to greater weight ,resists splitting, and moisture proof in side walls.

Has product illustrations, descriptions, applications and specifications provide extensive product details. Unbound from a large 1954 Textile trade magazine, this unique old one-page advertisement would display beautifully matted and framed. Nice graphics. A fabulous addition to your retro textile industry library.