Original ice cream trade magazine vintage ad for SWEDEN FREEZER MANUFACTURING COMPANY. Main office and factory was located in Seattle, WA. Manufacturers of soft-serv ice cream machines. Mix Business is good for soft-serv market. Milk shakes are now practical in schools and industry are are becoming more popular every day. The development of compact, trouble free, easy to operate soft-serve and shake dispensing equipment has greatly reduced the food and labor costs of the operator who sells for on-premises consumption. Mr Harvey F. Swenson, President, says some day nearly all of the frozen desserts sold for on-premises consumption will be dispensed from fountain-freezer equipment. It is logical that this will come about because it is desirable from the standpoint of economy, labor and taste appeal. This unique 1960 old dairy industry magazine advertisement would display wonderful matted and framed. Nice graphics.