Original ice cream trade vintage ad for SWIFT & COMPANY.  Gelatin Division. Main office and plant was located in Chicago, IL.

Manufacturers of Vel-O-Teen - Sherbet and Ices stabilizer with the gelatin base.

For a  s-m-o-o-t-h, velvety texture in sherbets and ices, a texture more like ice cream, a texture that people like better, try Swift's Vel-o-teen. 

What make it different? Better? This stabilizer has (among other things) a gelatin base. For this reason, it provides a smoother texture, helps create a distinctive taste appeal that makes for repeat sales. Swift's Vel-o-teen also helps provide a distinctive, even color throughout the ice or sherbet.

This unique old 1943 one-page ad would display beautifully matted and framed. Nice graphics. A fantastic addition to your vintage ice cream and dairy library. World War 2.