Original commercial bakery trade magazine vintage ad for SWIFT COMPANY in Chicago, IL.  Bakeall shortening never let her down.  A women takes pride in the food she serves.  To switch from tied and tested quality ingredients is to risk your hard won customers.  High smoke point, for better deep fat trying.  1959 unique old baking industry advertisement  
 

About six issues of this rare magazine was found in a storage unit, in their original, rolled paper mailing sleeve addressed to Frieds Bakery in Mountaindale, New York. These magazines were folded in half, unopened for 55 years.  As such, the bakery ads may have a slight crease or warp down the center, but would still display magnificently when matted and framed.