​Original broadcasting media vintage magazine ad for W. R. SIMMONS AND ASSOCIATES RESEARCH INC.  Will It Go To Her Head?  A new and unique study shows that accurate recall of advertised brands is 62 percent higher on Personality-MOR radio than on average radio, 38 percent higher than on average television.  Commercial Impact Study.  Radio stations are not alike, In all, there are nine formats that get the largest share of the listening. WBEN Buffalo, KMPC Los Angeles, KSFO San Francisco, KEX Portland, KVI Seattle. 
​This 1973 unique old one page radio station communications trade advertisement would display beautifully matted and framed.