Original ice cream trade magazine vintage ad for WEBER SHOWCASE & FIXTURE COMPANY, INC. Main office and plant was located at 5700 South Avalon Blvd, Los Angeles, CA. Manufacturers of ice cream cabinets. Products include Zip-A-Dips, Freez-O-Master Reach-In Storage Units, Roll-A-Doors, Kold-Master Gravity-Types, Kold-View Merchandisers, and Blizzard 161 cabinets are pictured. Refrigeration quality from research. Stimulate sales with beautiful Texturetone color trim strips and panels. Fifteen exciting colors in a semi-rigid vinyl sheeting laminated to steel or other non-ferrous metals and shaped or formed as the metal itself. A case for every food department including frozen goods, beverages, produce, diary and delicatessen items, fresh and frozen meats. Exterior beauty reflects the interior quality. This unique 1960 old six-page foldout dairy industry magazine advertisement would display wonderful matted and framed. Nice graphics.