Original vintage broadcasting trade magazine ad for WMCA of New York City, NY. When WMCA announced the names of 116 housewives 117 housewives called back. The response was 101 percent. When the name of Mrs.l Smith on Greenwich Avenue as a Plaid Stamp winner, Mrs. Smith on Greenwich Street called us. So did Mrs. Smith on Greenwich Avenue. WMCA Good Guys. More housewives listen to WMCA between noon and 6:00 pm than to any other New York station. The Straus Broadcasting Group. Old 1965 radio broadcasting industry advertisement.