Original vintage broadcasting trade magazine ad for WTRF-TV of Wheeling, WV. Edward Petry and Company, Inc. Coded Card. A TV Rate Card that considers all of the variable in cpricing units of time and eliminates the inequities found in traditional rate cards. TV Market, Wheeling Steubenville, Upper Ohio Valley. Bob Ferguson, EVP and Cy Ackermann, SM. WTRF TV Ad Card Close Up. Old 1965 television broadcasting industry advertisement.