Original 1938 Dental trade magazine vintage ad for the CHURCH & DWIGHT COMPANY, INC.  Main office and plant were located at 10 Cedar Street, New York, NY. (Established 1846).

Manufacturers of Dental Equipment and Supplies.  'A Low Cost Dentifrice That Does Clean Teeth!'

Why pay more for a dentifrice when you can use our Baking Soda with the most satisfactory results? It is a natural, pleasant, thorough dentifrice which you can recommend for your patient's daily use, cost a few cents a package! Acceptable to the Council on Dental Therapeutics of American Dental Association, these two reliable old brands, Arm & Hammer and Cow Brand Baking Soda, which are identical, have many important duties in dental practice. They are both Sodium Bicarbonate and may be used and prescribed for the threatened acidosis from any cause, in a 2% solution,  as a post-operative cleansing gargle, to remove any accumulated mucus and debris from the mouth and throat, for the irrigation of sockets, for the ulcerative stomatitis resulting particularly from the use of bismuth and mercury. With an experience of 92 years in the productive production of Sodium Bicarbonate, we are able to offer uniformly pure and dependable product at an extremely low cost. Both Arm & Hammer and Cow Brand Baking Soda are available at almost any grocers for about a few cents a package.

Has product description and application to provide product details.

Unbound from a rare 1938 American Dental Journal magazine, this unique old one-page dentist advertisement would display beautifully matted and framed. Nice graphics. A fabulous addition to your retro dental industry library.