Original 1935 wine, whiskey and spirits trade vintage ad for GENERAL PLASTICS, INC.  Main office and plant was located at 232 Walck Road, Tonawanda, NY.

Manufacturers of Durez Molded Jigger Caps.

People Like Them. There's one great reason for the success of Durez Molded Jigger Caps - people like them! They like their handiness, their clean, neat desigb, their lustrous finish and their smooth, rounded edges against their lips. That's why more and more distillers who know their merchandising are putting popular Durez Molded Jigger Caps on their bottles. New types are available which need no inner seal. Various stock designs. They're odorless, tasteless, non-metallic and dent proof. Durez Jigger Caps shown are molded by Colt.

Unbound from a large 1935 post-prohibition trade magazine, this unique old one-page advertisement would display beautifully matted and framed. Nice graphics. A fabulous addition to your retro alcohol industry library. Prohibition in the United States was a nationwide constitutional ban on the production, importation, transportation, and sale of alcoholic beverages from 1920 to 1933.