Original 1935 wine, liquor and spirits trade vintage ad for GENERAL PLASTICS, INC.  Main office and plant was located at 232 Walck Road, Tonawanda, NY.

Manufacturers of Durez Liquor Bottle Caps. There's a Durez cap for every wine and liquor bottle.

Product features include: A Durez jigger that's a closure too, Stock Durez Screw Caps available in many designs,, Bar Caps that register your Trade Mark, and A molded Cap for Cork-finished Bottles.  In a recent (1935) survey conducted through liquor stores, 84% of the customers favored molded caps on their liquor bottles. Four out of five fastest-selling gins use molded screw caps - proof of popularity.

Has numerous product images, illustrations, descriptions and applications provide extensive product details. Unbound from a large 1935 post-prohibition trade magazine, this unique old one-page advertisement would display beautifully matted and framed. Nice graphics. A fabulous addition to your retro alcohol industry library. Prohibition in the United States was a nationwide constitutional ban on the production, importation, transportation, and sale of alcoholic beverages from 1920 to 1933.