Original ice cream trade vintage ad for PURO PRODUCTS COMPANY. Main office and plant was located at 310 West Erie Street, Chicago, IL.

Manufacturers of Puro Stabilizer.

Puro for Smoothness and Stability.

Super Sherbet made with Puro.

Today's public likes sherbet, but it demands good sherbet. Give your public the finest possible product, a sugar sherbet, by using Puro. This long established stabilizer eliminates bleed and separation, and imparts a delicious smoothness to ices and sherbets.

Puro is a pure all-vegetable combination of fruit pectin, locust bean and karaya gums. A quality product backed by a quality house.

This unique old 1943 one-page ad would display beautifully matted and framed. Nice graphics. A fantastic addition to your vintage ice cream and dairy library. World War 2 propaganda.