Original ice cream trade vintage ad for PURO PRODUCTS COMPANY. Main office and plant was located at 310 West Erie Street, Chicago, IL.

HALF and HALF

For war time conservation

For peace time economy.

A volume product with a future - Profitable Always.

Half and Half is here to stay. It was widely popular before, a war necessity today, and an all-time favorite for the future. Half and Half or Cereal Milk, 10% to 12% butterfat promises to become the biggest dairy line seller next to milk. And A.-C. adds the final touch of perfection to it. A.-C. (Calcinated Sugar) re-establishes the proper salts balance when cream and milk are mixed and homogenized, and prevents feathering when added to coffee. You can definitely eliminate complaints and returns, and make your Half and Half the outstanding product in your community by using A.-C. It pays for itself. 

This unique old 1943 one-page ad would display beautifully matted and framed. Nice graphics. A fantastic addition to your vintage ice cream and dairy library. World War 2 propaganda.